Advancing
Plant-Based Foods

The Solution

Increasing the consumption of plant-based foods (such as beans, legumes, nuts, tofu, grains, vegetables, and plant proteins) is an ideal solution for meeting growing protein demand while avoiding the high GHG emissions, land and water use, animal suffering, and public health risks that come from increased industrial animal protein production.

Lever helps food companies set and implement policies to increase the use and sale of plant-based foods. Lever also carries out large-scale digital marketing campaigns to educate consumers on why and how to eat more plant-based foods, and provides support to entrepreneurs working to grow startup companies in the plant-based and alternative protein sectors.

Impact

29 mn

meals shifted to plant-based each year from corporate policy successes (estimated)

400 mn

consumer views being generated annually of content on why and how to eat more plant-based foods

82 mn

kg CO2-equivalent GHG emissions prevented each year from corporate policy successes (estimated)

plant-based foods and alternative protein startups launched or provided critical early financial support

For every kilogram of animal protein replaced with plant-based foods

110 kg

CO2 equivalent of greenhouse gas emissions are prevented

400 m²

of land is preserved

55,000 l

of water are saved

What entrepreneurs say

"In our earliest stage - the formation stage - Lever saw our potential despite the many challenges new businesses face. Their team is very experienced, and the guidance and support they gave helped us have a solid launch, hit the ground running, and allowed us to focus on delivering our product to the market."

Michelle Tseng

Founder & CEO, Greenice

"Lever's support to us is beyond investing only but goes further as our 'shadow' founding team member. This is very precious for us so that we can build the right foundation to make the business strong, effective, and efficient."

Astrid Prajogo

Co-founder & CEO, Haofood

"It is very rare to meet an investment partner who shares your values highly and has great industry resources in the early stage of a venture. Through its great influence in the new protein circle and excellent post-investment team, Lever has provided CellX with unparalleled help in its early development."

Ziliang Yang

Co-Founder and CEO, CellX

"We are very excited to have launched China's first cell-based meat company, which would not have happened without Lever's encouragement and guidance. They have been able to offer tremendous help to Avant Meats in our formation stage."

Carrie Chan

CEO of Avant Foods